As we speak about technological revolution in the field of the corporate world the first thing that POP up is the Ai in every single field; and marketing is not the exception. Gen Ai was deeply rooted in the field of marketing whether it is content writing, social media campaign, image generating or even email camping. Every single work was automated with the help of Ai.
Lets speak about the most essential part of marketing and that's email marketing
Why email marketing
Direct contact / Communication
Email marketing has many , which led to its growing popularity. With the rise of Ai and automation, it became even more effective. However, it also has a high failure rate, and as a result, there has been a shift from email marketing to social media marketing. Companies are now focusing more on direct messages (DMs) and LinkedIn outreach instead of relying solely on email.
What has led to this failure ?Misconception of Ai in marketing
“I hope this message finds you well”
Then how to write Using Ai
4. Sending Frequency: Sending frequency is where you can use Ai tools to verify the frequency of email like how often emails are sent the Response to the queries and the frequency of updates etc.
5. Campaign insight: Campaign Insight using Ai means data-driven insights that optimize marketing performance by analyzing customer behavior and campaign metrics
6. Content Creation: Content Creation doesn't mean giving Ai prompt and copy pasting content from Ai instead writing your own content and then either use Ai tools to review the content or use Ai tools refine the content. Not copy pasting from ChatGPT
7. Smart Segmentation: Smart Segmentation using Ai divides large datasets or audiences into smaller, meaningful groups using Ai algorithms. It analyzes patterns like demographics or behaviors to create accurate, actionable segments.
Now Ai agent has flourished this email marketing campaign more, let see how Ai agent enrich the email marketing
by automating processes, enhancing personalization, and improving efficiency. However, to truly enrich its potential, it's essential to move beyond misconceptions like copy-pasting templates or depending only on generic tools. Crafting catchy subject lines, avoiding formal and repetitive openings, and keeping emails concise and straightforward can make a significant difference. When used effectively, Ai can transform email marketing into a powerful tool for engagement and results, ensuring it remains a key element of modern marketing strategies.