“Ai Myth in Email Marketing”

As we speak about technological revolution in the field of the corporate world the first thing that POP up is the Ai in every single field; and marketing is not the exception. Gen Ai was deeply rooted in the field of marketing whether it is content writing, social media campaign, image generating or even email camping. Every single work was automated with the help of Ai. 

Lets speak about the most essential part of marketing and that's email marketing

Why email marketing 

Direct contact / Communication 

• Cost-effective 
• Personalized and Segmentation 
• Scalable 
• High return on investment

Email marketing has many advantages, which led to its growing popularity. With the rise of Ai and automation, it became even more effective. However, it also has a high failure rate, and as a result, there has been a shift from email marketing to social media marketing. Companies are now focusing more on direct messages (DMs) and LinkedIn outreach instead of relying solely on email.

What has led to this failure ?Misconception of Ai in marketing

1. Ai in email marketing isn't just about using ChatGPT for templates.
2. Automated campaigns should go beyond sending the same emails to multiple clients.
3. A/B testing is essential for optimizing email performance.
4. Using ChatGPT to create personalized emails and simply copying/pasting is not true AI-driven email marketing.
5. Starting email with dull greeting or repetitive e sentence from ChatGPT like 

“I hope this message finds you well”

Then how to write effective email Using  Ai 

1. Use some catchy subject :- Your subject line should have potential to grab the attention of the reader Asking ChatGPT to give a catchy subject line instead  Create your own catchy subject line and use Ai  tool to rate and analyze it for potential improvements.
2. Content Ideation:- Use ChatGPT to generate content ideas aligned with your company’s goals. Share your company details, target platform (e.g., social media, blogs), and events or campaigns to focus on. Explore all angles for engaging and impactful content.
3. Email Validation Email Validation is the process of verifying the Accuracy of your email address checking its authenticity usability using Ai tools 

• Follows proper
• Syntax Domain
• Verification SMTP
• Validation User
• Verification Spam detection

4. Sending Frequency: Sending frequency is where you can use Ai tools to verify the frequency of email like how often emails are sent the Response to the queries and the frequency of updates etc. 

5. Campaign insight: Campaign Insight using Ai means  data-driven insights that optimize marketing performance by analyzing customer behavior and campaign metrics

6. Content Creation: Content Creation doesn't mean giving Ai prompt and copy pasting content from Ai instead writing your own content and then either use Ai tools to review the content or use Ai tools refine the content. Not copy pasting from ChatGPT 

7. Smart Segmentation:  Smart Segmentation using Ai  divides large datasets or audiences into smaller, meaningful groups using Ai algorithms. It analyzes patterns like demographics or behaviors to create accurate, actionable segments.

Now Ai agent has flourished this email marketing campaign more, let see how Ai agent enrich the email marketing

• Improving customer personalization 
• Automating repetitive decision making task 
• Better Adapting  to customer conversation 
• Improving predictive analysis 
• Enhancing marketing strategies such as SEO and social media marketing 

 Ai has revolutionized email marketing by automating processes, enhancing personalization, and improving efficiency. However, to truly enrich  its potential, it's essential to move beyond misconceptions like copy-pasting templates or depending only  on generic tools. Crafting catchy subject lines, avoiding formal and repetitive openings, and keeping emails concise and straightforward can make a significant difference. When used effectively, Ai can transform email marketing into a powerful tool for engagement and results, ensuring it remains a key element of modern marketing strategies.